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Ligne n°26 : ... At its most basic, there is nothing mysterious about globalization. But not so fast, some people are now arguing that globalization has mainly benefited the already strong economies of the world and it has given them leverage to not only trade with the rest of the world but to also influence their general lifestyles and politics. Proponents of the school of thought contend that countries like U.S.A are using the globalization as an engine of "corporate imperialism"; one which tramples over the human rights of developing societies, claims to bring prosperity, yet often simply amounts to plundering and profiteering.
• Ligne n°27 : Another negative effect of globalization has been cultural assimilation via cultural imperialism. This can be further explained as a situation of exporting of artificial wants, and the destruction or inhibition of authentic local cultures. This brings me to the gist of my submission. At a closer look, globalization is slowly shifting towards Americanization. Have you heard the word "Americanization"? Well in the early 1900's Americanization meant taking new immigrants and turning them into Americans...whether they wanted to give up their traditional ways or not. This process often involved learning English and adjusting to American culture, customs, and dress.


• Ligne n°27 : Another negative effect of globalization has been cultural assimilation via cultural imperialism. This can be further explained as a situation of exporting of artificial wants, and the destruction or inhibition of authentic local cultures. This brings me to the gist of my submission. At a closer look, globalization is slowly shifting towards Americanization. Have you heard the word "Americanization"? Well in the early 1900's Americanization meant taking new immigrants and turning them into Americans...whether they wanted to give up their traditional ways or not. This process often involved learning English and adjusting to American culture, customs, and dress.


• Ligne n°27 : Another negative effect of globalization has been cultural assimilation via cultural imperialism. This can be further explained as a situation of exporting of artificial wants, and the destruction or inhibition of authentic local cultures. This brings me to the gist of my submission. At a closer look, globalization is slowly shifting towards Americanization. Have you heard the word "Americanization"? Well in the early 1900's Americanization meant taking new immigrants and turning them into Americans...whether they wanted to give up their traditional ways or not. This process often involved learning English and adjusting to American culture, customs, and dress.
Ligne n°28 : Critics now say globalization is nothing more than the imposition of American culture on the entire world. In fact, the most visible sign of globalization seems to be the spread of American hamburgers and cola (Pepsi and Coca Cola products) to nearly every country on earth. The song Amerika by the German rock band Rammstein is often seen as a satire of Americanization. It has received mixed reviews: some perceive it as anti-American, others as being opposed to globalization. The band views it as a satirical commentary on "cocacolonization". ...

Ligne n°27 : ... Another negative effect of globalization has been cultural assimilation via cultural imperialism. This can be further explained as a situation of exporting of artificial wants, and the destruction or inhibition of authentic local cultures. This brings me to the gist of my submission. At a closer look, globalization is slowly shifting towards Americanization. Have you heard the word "Americanization"? Well in the early 1900's Americanization meant taking new immigrants and turning them into Americans...whether they wanted to give up their traditional ways or not. This process often involved learning English and adjusting to American culture, customs, and dress.
• Ligne n°28 : Critics now say globalization is nothing more than the imposition of American culture on the entire world. In fact, the most visible sign of globalization seems to be the spread of American hamburgers and cola (Pepsi and Coca Cola products) to nearly every country on earth. The song Amerika by the German rock band Rammstein is often seen as a satire of Americanization. It has received mixed reviews: some perceive it as anti-American, others as being opposed to globalization. The band views it as a satirical commentary on "cocacolonization".


• Ligne n°32 : According to information from Globalisation.about.com even globalization champions like Thomas Friedman see it. In a recent column describing why terrorists hate the United States, Friedman wrote: "...globalization is in so many ways Americanization: globalization wears Mickey Mouse ears, it drinks Pepsi and Coke, eats Big Macs, does its computing on an IBM laptop with Windows 98. Many societies around the world can't get enough of it, but others see it as a fundamental threat."
Ligne n°33 : The rest of the world seems to be following Uncle Sam (U.S.A) and leaving behind its authentic ways of life. This has not spared even the ‘air tight' Chinese society. Americanization is the contemporary term used for the influence the United States of America has on the culture of other countries, substituting their culture with American culture. When encountered unwillingly, it has a negative connotation; when sought voluntarily, it has a positive connotation. ...

Ligne n°32 : ... According to information from Globalisation.about.com even globalization champions like Thomas Friedman see it. In a recent column describing why terrorists hate the United States, Friedman wrote: "...globalization is in so many ways Americanization: globalization wears Mickey Mouse ears, it drinks Pepsi and Coke, eats Big Macs, does its computing on an IBM laptop with Windows 98. Many societies around the world can't get enough of it, but others see it as a fundamental threat."
• Ligne n°33 : The rest of the world seems to be following Uncle Sam (U.S.A) and leaving behind its authentic ways of life. This has not spared even the ‘air tight' Chinese society. Americanization is the contemporary term used for the influence the United States of America has on the culture of other countries, substituting their culture with American culture. When encountered unwillingly, it has a negative connotation; when sought voluntarily, it has a positive connotation.
Ligne n°34 : How Are We Being Americanized? ...

Ligne n°33 : ... The rest of the world seems to be following Uncle Sam (U.S.A) and leaving behind its authentic ways of life. This has not spared even the ‘air tight' Chinese society. Americanization is the contemporary term used for the influence the United States of America has on the culture of other countries, substituting their culture with American culture. When encountered unwillingly, it has a negative connotation; when sought voluntarily, it has a positive connotation.
• Ligne n°34 : How Are We Being Americanized?
Ligne n°35 : U.S.A, which has the world's biggest economy and strongest known army, has taken gigantic steps in persuading the rest of the world to think and act like them. Many people especially the Europeans have often despised Americans saying they have no culture. But as any sociologist will tell you, even having no culture is a culture in itself. So for many years, the land of immigrants has been on a process of creating an identity and hence a culture. Now they seem to be selling their culture to the rest of the world as anew and improved product of what we all have as culture. ...

Ligne n°41 : ... Popular Culture
• Ligne n°42 : This transmission of American culture has been mainly through several conduits with the number one medium being the electronic media. Television in particular has done a lot in Americanizing those who view images especially from Hollywood. The guys in Hollywood have made us to adore the tough cigar-smoking guys in the Casinos, the thin shapely long legged women, and to dream about rags-to-riches stories that are a common tag line of the movies. We now adore jazz, hip-hop, rap music, country music as well as gospel music all of which were pioneered by the United States.
Ligne n°43 : And trust us in following the Uncle Sam; many countries now have equivalents of the American awards of Oscars for the movies and Grammy's for the music. Just check out the PAM awards in Uganda or the Kisima awards in Kenya, not forgetting the continental Kora awards held annually in South Africa. Many countries have also gone a head to construct theme parks basing on the American Disney World model. Americanization has also led to the popularity and acceptability of what is known as American English. I have seen many posters here in Rwanda of schools claiming to teach American English. Many youths are now using this type of English considering it ‘modern'. ...

Ligne n°42 : ... This transmission of American culture has been mainly through several conduits with the number one medium being the electronic media. Television in particular has done a lot in Americanizing those who view images especially from Hollywood. The guys in Hollywood have made us to adore the tough cigar-smoking guys in the Casinos, the thin shapely long legged women, and to dream about rags-to-riches stories that are a common tag line of the movies. We now adore jazz, hip-hop, rap music, country music as well as gospel music all of which were pioneered by the United States.
• Ligne n°43 : And trust us in following the Uncle Sam; many countries now have equivalents of the American awards of Oscars for the movies and Grammy's for the music. Just check out the PAM awards in Uganda or the Kisima awards in Kenya, not forgetting the continental Kora awards held annually in South Africa. Many countries have also gone a head to construct theme parks basing on the American Disney World model. Americanization has also led to the popularity and acceptability of what is known as American English. I have seen many posters here in Rwanda of schools claiming to teach American English. Many youths are now using this type of English considering it ‘modern'.
Ligne n°44 : We ought not to ignore the heavy influence that the United States has demonstrated in the development of the Internet and it's subsequent control. Remember the conference that was held at the beginning of this year in Tunisia where nations were complaining about the control the US has over the Internet. They were proposing that instead an international body should take over but the conference ended in defeat of this line of argument. The iPod, the most popular gadget for portable digital music, is also American invention. ...

Ligne n°57 : ... The apparent determination by the US to appoint itself "Mr. Fix it all" is a somewhat naive but optimistic belief among Americans that all problems can be fixed with enough commitment and effort. This sometimes leads America into problematic situations such as Vietnam and Iraq. In some cases though, American fix it all attitude has positively led to large outpouring of humanitarianism. This is clearly evidenced by the enormous aid that Americans especially at the individual level, are sending to poor nations. Americans like Bill Gates and CNN's Ted turner are some of the world's biggest donors.
• Ligne n°58 : In conclusion, therefore, the global stage is at a period of American conquest in many different ways than you can imagine. Globalization seems to be hijacked by the Americans. The world also seems to be clamouring for more of the Yankee lifestyle. However simply dismissing -- or demonizing -- globalization as mere Americanization is misleading. Globalization has the ability to alter much more than just the movies or food consumed by a society. And the results can be powerfully positive, devastatingly negative, or (more often) something in between.
Ligne n°59 : Contributed by Allan Brian Ssenyonga, a Ugandan freelance writer for The New Times, an English daily in Rwanda. He holds a bachelor's degree in Adult and Community Education and works as a secondary school teacher in Rwanda. Reprinted with permission from The New Times. ...

Ligne n°59 : ... Contributed by Allan Brian Ssenyonga, a Ugandan freelance writer for The New Times, an English daily in Rwanda. He holds a bachelor's degree in Adult and Community Education and works as a secondary school teacher in Rwanda. Reprinted with permission from The New Times.
• Ligne n°60 : To read another Global Envision article about globalization and American culture, see Americanization vs. Globalization.
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• Ligne n°70 : Keywords: popular culture, globalization, Americanization, American culture, America
Ligne n°71 : * Add new comment ...


• Ligne n°110 : I strogly belive that the word Globalization should change to Americanization.
Ligne n°111 : * reply ...