Another negative effect of globalization has been cultural assimilation via cultural imperialism. This can be further explained as a situation of exporting of artificial wants, and the destruction or inhibition of authentic local cultures. This brings me to the gist of my submission. At a closer look, globalization is slowly shifting towards Americanization. Have you heard the word "Americanization"? Well in the early 1900's Americanization meant taking new immigrants and turning them into Americans...whether they wanted to give up their traditional ways or not. This process often involved learning English and adjusting to American culture, customs, and dress.
   Critics now say globalization is nothing more than the imposition of American culture on the entire world. In fact, the most visible sign of globalization seems to be the spread of American hamburgers and cola (Pepsi and Coca Cola products) to nearly every country on earth. The song Amerika by the German rock band Rammstein is often seen as a satire of Americanization. It has received mixed reviews: some perceive it as anti-American, others as being opposed to globalization. The band views it as a satirical commentary on "cocacolonization".
   According to information from Globalisation.about.com even globalization champions like Thomas Friedman see it. In a recent column describing why terrorists hate the United States, Friedman wrote: "...globalization is in so many ways Americanization: globalization wears Mickey Mouse ears, it drinks Pepsi and Coke, eats Big Macs, does its computing on an IBM laptop with Windows 98. Many societies around the world can't get enough of it, but others see it as a fundamental threat."
   The rest of the world seems to be following Uncle Sam (U.S.A) and leaving behind its authentic ways of life. This has not spared even the ‘air tight' Chinese society. Americanization is the contemporary term used for the influence the United States of America has on the culture of other countries, substituting their culture with American culture. When encountered unwillingly, it has a negative connotation; when sought voluntarily, it has a positive connotation.
   How Are We Being Americanized?
   This transmission of American culture has been mainly through several conduits with the number one medium being the electronic media. Television in particular has done a lot in Americanizing those who view images especially from Hollywood. The guys in Hollywood have made us to adore the tough cigar-smoking guys in the Casinos, the thin shapely long legged women, and to dream about rags-to-riches stories that are a common tag line of the movies. We now adore jazz, hip-hop, rap music, country music as well as gospel music all of which were pioneered by the United States.
   And trust us in following the Uncle Sam; many countries now have equivalents of the American awards of Oscars for the movies and Grammy's for the music. Just check out the PAM awards in Uganda or the Kisima awards in Kenya, not forgetting the continental Kora awards held annually in South Africa. Many countries have also gone a head to construct theme parks basing on the American Disney World model. Americanization has also led to the popularity and acceptability of what is known as American English. I have seen many posters here in Rwanda of schools claiming to teach American English. Many youths are now using this type of English considering it ‘modern'.
   In conclusion, therefore, the global stage is at a period of American conquest in many different ways than you can imagine. Globalization seems to be hijacked by the Americans. The world also seems to be clamouring for more of the Yankee lifestyle. However simply dismissing -- or demonizing -- globalization as mere Americanization is misleading. Globalization has the ability to alter much more than just the movies or food consumed by a society. And the results can be powerfully positive, devastatingly negative, or (more often) something in between.
   To read another Global Envision article about globalization and American culture, see Americanization vs. Globalization.
   Keywords: popular culture, globalization, Americanization, American culture, America
   I strogly belive that the word Globalization should change to Americanization.