Thinking Ahead / Commentary - 'Americanization' Has Its Limits - NYTimes.com 
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 Thinking Ahead / Commentary : 'Americanization' Has Its Limits 
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     One of the most frequent complaints about globalization is that it is equivalent to Americanization. There are widespread fears that in today's borderless, high-tech world, national differences will be overwhelmed by American economic and cultural #
ces and promoting the use of English to plug into the global economy. Even in France, the country that has probably taken the strongest stand against Americanization, many major multinational companies use English as a working language.   
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     One of the prime symbols of Americanization, Coca-Cola Co., according to reports last week, is planning to decentralize its international marketing to give local tastes and local brands a larger #
     A French entrepreneur who used to complain of the Americanization of France now gleefully cites evidence of the "Latinization" of the United States. In all the talk of the spread of American culture, it is often #
     Because of the increasing diversity of American society, Americanization today does not mean the same as it would have, say, just after World War II. Immigration into the United States is helping to make globalization a two-#