A WARNING THATTV could become Americanised came from the BBC’s directorgeneral as he picked up an International Emmy award.
Greg Dyke received the award for outstanding achievement in TV broadcasting from actress Joanna Lumley.
Mr Dyke, 56, told the audience that globalisation was making it harder for BBC-style public service broadcasting to survive.
‘It’s about replacing distinctive domestic programmes with international formats and US content. In the world of broadcasting, globalisation means Americanisation,’ he said.
Other BBC winners were The Kumars At No.42, named best scripted popular arts show for the second year running.
Arena’s The Life and Times Count Luchino Visconti took the arts programming prize.
Legend Of The Lost Tribe was best children’s show. Channel 4′s Without Prejudice was best unscripted popular arts show and ITN’s coverage of the fall of Saddam Hussein won the prize for best news coverage.
