The Telegraph My details My newsletters Logout Upgrade to Premium My details My newsletters Logout The Telegraph Four things we learned from the Festival of Marketing 2016 Katie Price speaks at the Festival of Marketing 2016 Credit: Getty Images/Tristan Fewings 11 October 2016 • 1:45pm From digital transformation to artificial intelligence, speakers from the Festival of Marketing reveal the biggest trends to expect in 2017 and beyond.
 The Festival of Marketing 2016 brought together more than 200 professionals for workshops and live debates, to learn about what’s been driving the industry – and to discuss what’s coming next.
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 To be successful, digital transformation must be managed as an organisational change (processes, culture, staff), not just a technological one.
” Paul Poels, global lead of digital analytics, Philips Artificial intelligence offers a way to be more personal “Artificial Intelligence (AI) is the next frontier for marketing.
 It poses an enormous opportunity to create more meaningful connections than we’ve ever had.