Search Search Apple buys VocalIQ: Siri likely to get more human as artificial intelligence could come to iPhones and Apple cars The Apple store in Beijing launches the new iPhone 6s / Cambridge-based VocalIQ aims to change ‘the way we talk to machines’ by making them talk more like humans 6169789578 Click to follow The Independent Tech Apple has bought a new artificial intelligence-powered company that aims to make robots easier to speak to and could lead to improvements in its voice assistant, Siri. VocalIQ, which is based in Cambridge, builds . -- Its CarPlay in-car entertainment technology can make use of Siri, for instance — and so might the rumoured Apple car. Apple has been reported in the past to be hiring machine learning and artificial intelligence experts, in an attempt to help make Siri more clever and able to predict what humans are saying and might want. The company has been aggressively hiring experts including those from other companies like Google, Amazon and Facebook, in addition to the VoiceIQ acquisition.