Search Search iPhone 6s successors to use artificial intelligence to guess what users want before they know Apple has been stepping up its efforts to hire machine learning and artificial intelligence experts, apparently for its Siri personal assistant, according to reports 6169789578 Click to follow The Independent Tech Apple is beefing up its artificial intelligence team, in an apparent attempt to make iPhones clever enough to know what they’re users want before they do. The company has launched a huge hiring push to take on more experts in machine learning — a branch of computing that aims to make devices that think like humans.