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 Photograph: Samuel Gibbs for the Guardian Amazon Computer says no: Amazon uses AI to combat fake reviews Retailer uses artificial intelligence to fight astroturfing by putting greater emphasis on verified and helpful reviews Samuel Gibbs Mon 22 Jun ‘15 11.
12 BST Last modified on Tue 21 Feb ‘17 17.
58 GMT This article is 2 years old Amazon is using artificial intelligence to combat fake product reviews and inflated star ratings.
 It is employing a new AI machine-learning system that the online retailer built in-house to boost the prominence and weight of verified customer purchase reviews, those marked as helpful by other users and newer, more up-to-date critiques on its site.
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 If it works it could end astroturfing as we know it today.
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