The Telegraph My details My newsletters Logout Upgrade to Premium My details My newsletters Logout The Telegraph Improve your customer service experience with AI In association with Brother logo founder Mark Zuckerberg have proclaimed chatbots to be the future of computing Credit: AP/Eric Risberg 30 November 2016 • 5:00pm SMEs cannot afford to ignore larger companies' use of artificial intelligence to solve customer needs, but nor should they rush to invest in imperfect computing.
 The best customer service agent is knowledgeable, always available and knows precisely what your customer wants, but increasingly, they’re not human.
 Chatbots and other artificial intelligence tools could help your SME offer a more comprehensive, personalised customer service without hiring new staff.
 But, alongside the benefits of computerising customer service, there are risks, particularly as it’s such early days for the technology involved.