The Telegraph My details My newsletters Logout Upgrade to Premium My details My newsletters Logout The Telegraph Marketing faces death by algorithm unless it finds a new code speaker Amazon Echo, will play a role in how brands market to consumers in the future Credit: BLOOMBERG FINANCE LP/LUKE MACGREGOR 10 November 2016 • 5:00pm As artificial intelligence becomes more widespread, marketing strategies must be both human-focused and optimised for machine algorithms.
 Artificial intelligence (AI) is one of the most-hyped topics in advertising right now.
 Brands are increasingly finding that they need to market to intelligent machines in order to reach humans, and this is set to transform the marketing function.